La Juan Gallery is a temple of live art, founded in 2015 by Juan Gómez Alemán and Alex Delacroix under the firm belief that performance art is a transversal discipline and that artists inherently create with their bodies. 

Juan Gómez Alemán is the creative director of La Juan Gallery. He is also a freelance cultural manager, exhibition curator, playwright and stage director, driven by a deep curiosity for life and self-education.

Alex Delacroix is the Transavantgarde personified: audiovisual artist, filmmaker, actress, comedian, co-director of La Juan Gallery, gender fluid activist, occasional model and generational icon. 

Historia del arte contemporáneo is the title of the joint project by Juan Gómez Alemán and Alex Delacroix, in which five local authors and dancers give free rein to performances intended to make viewers reflect on the subjective nature of the art market. The finishing touch was a collaborative performance with local artists, which also served as a sort of creative twinning act.